Companies can feature certain services, and even customize pages so that different products are featured based on the field of the person visiting!
There has been so much going on with company pages lately! As you probably know, LinkedIn rolls things out slowly by letting a group of people try out a new feature, then spreading it to more people, and so on. Therefore, some of these features we are talking about might not be available yet on your company pages, but they should be soon!
On company pages there are soon going to be two wonderful tabs: a ‘careers’ tab and a ‘products and services’ tab. The careers tab is going to allow companies to advertise jobs they have posted to LinkedIn. The products and services tab allows companies to describe what they can do for customers. The most exciting aspect of this, though, is that companies can feature certain services, and even customize pages so that different products are featured based on the field of the person visiting! If you check out Integrated Alliances company page, you will notice that we are featuring Integrated Alliances U. This is an excellent space to put some spiffy graphics – if you don’t work with a graphics designer, we know a great one! YouTube videos are another great feature to add to company pages.
In this weeks show we had a chance to chat with Nick Johnson of Useful Social Media. Nick and his team take a good hard look at how businesses use social media. He noticed a couple years ago that there was a lot of chatter between social media gurus about using social media, but little was out there for businesses. He decided to start a company to talk directly to businesses about the new media.
In his report he has noticed some interesting trends. Business to community companies tend to use social media more as a ‘loudspeaker’. They are largely interested in broadcasting their ideas. There is starting to be a little back and forth conversation, but it is still pretty minimal. Business to business companies are more in the area of identifying new communities they can work with and speaking directly with them. Nick went much more in-depth with this in his report The State of Social Media.
We also discussed the various social media platforms. Facebook and Twitter are more focused on what is happening in real time, not so much on LinkedIn. We all agreed, though that LinkedIn and Twitter teeming up was an excellent move, although it is still a mistake to let your Twitter profile transfer all tweets to your LinkedIn profile.
Of course, we also talked about music. Did you know I once waited in line for three days to get Bruce Springstten tickets, and didn’t even get them? They were out by the time I got up there! It was back in college though, and honestly it was great fun. What crazy things did you do back in college?
Don’t forget to tune in next Monday at 7pm for more great LinkedIn tips!