Corporate LinkedIn Sales Training Workshops
IA’s LinkedIn Hands-on Workshops are the most effective forms of LinkedIn education anywhere. With hundreds of sessions under their belts, the LinkedIn Rockstars are masters at educating even the most diverse audiences so each gets what they came for and they are all super-inspired to jump into action.
Integrated Alliances Hands-on Workshops pack the inspiration and euphoria of a real rock concert by a world-class band – Pink Floyd, The Eagles, Dave Matthews Band, even Kid Rock.
Mike O’Neil & Lori Ruff, The LinkedIn Rockstars, create raving fans wherever they appear. YOU REALLY NEED TO SEE THEM IN ACTION, “the CD just won’t do”. It’s the Integrated Alliances LinkedIn Hands-on Workshop and it can come to your company, your event, your conference.
Their LinkedIn, Social Media and training credential are unquestioned, The LinkedIn Rockstars back up their expertise with the most compelling LinkedIn book to date. “Rock The World with your Online Presence” is no marketing program, IT IS THE LINKEDIN ROCKSTARS. Together, this duo infuses amazing LinkedIn best practices in the work routines of their attendees and inspires them into action.
“It’s the training that gets used, the book that gets used”.
IA has a number of training formats; the LinkedIn Hands-on Workshops are the most impactful and effective of all for when physical attendance is an option. The retention and execution are highest when the LinkedIn Rockstars PERFORM LIVE in front of your team or audience.
Note – when the “team” cannot be physically assembled, a Webinar program is usually best. It offers recording with later playback capabilities.
Two Dynamic Presenters = TWICE The Impact
Their male-female, dual instructor format is unparalleled in its effectiveness. Their presentation style is interactive, conversational, highly inclusive. Whether sharing the stage, running demonstrations or in the audience helping 1 on 1, the two person format is something to be truly experienced.
IA Workshop Options
90 Minute session – General overview, usually PowerPoint-based
2 ½ hour session – Mix of PowerPoint, Limited Live Demo, Q&A
3 Hour Lunch & Learn session - Mix of PowerPoint, Limited Live Demo, Q&A
½ day session - Mix of PowerPoint, Extended Live Demo, Q&A
Full day session – Adds specific content for Sales, Markers, Recruiters, Executives
LinkedIn Single Session Training Topic Areas
LinkedIn General Overview – Presents the time-tested 5 Step IA LinkedIn Business Methodology
LinkedIn for Sales Teams – Demonstrates LinkedIn methods used to find prospects and partners and presents engagement strategies to generate business.
LinkedIn for Executive Teams – Executives now know they must now be fully aware of LinkedIn and Social Media. The LinkedIn Rockstars can show them just what they need to know and actions that they need to take. The setting for executives is often a boardroom or retreat.
LinkedIn for Recruiting and HR Professionals – IA has long been sought after by the recruiting industry. Most of the same steps apply for other audiences as for recruiting and HR professionals, where they just in differ importance. Recruiters appreciate very large networks as they find more qualified candidates, especially for niche positions that pay the greatest fees.
LinkedIn for Technology Sales Professionals – This adaptation is for national conferences where attended by the public. There are no teams, but rather an audience of telecom, software, professional services, etc.. The LinkedIn Rocktars have the tech industry sales experience that makes these sessions super-effective.
LinkedIn for Business Professionals – This adaptation is for national conferences attended by the public. The LinkedIn Rocktars have the LinkedIn and Social Media experience content that truly educates and dynamic style that REALLY WOWS AUDIENCES.
The LinkedIn Rockstars bring special capabilities to TEAMS. Beyond the economies of scale, they incorporate elements of Marketing. For example, shared profile templates that are SEO optimized.
The LinkedIn Rockstars, are especially skilled at helping technology sales teams. They KNOW the audience, KNOW the terminology, KNOW the technology, KNOW HOW TO APPLY LINKEDIN TO SELL TECHNOLOGY PRODUCTS TO B2B CLIENTS.
While optimized around technology sales teams selling to B2B clients, many of these principles apply well to other types of teams as well. Reach out and see if The LinkedIn Rockstars can help you.
Special 3-Part Workshop Program
The exhaustive LinkedIn material available must be trimmed to the essentials, then laid out logically for it use by sales professionals. Too much information at one time is like asking people to drink from a fire hose or adding water to an already full glass, you can do it, but there are diminishing returns.
The extensive experience of the LinkedIn Rockstars has led to IA’s time-proven 5-Step LinkedIn Business Methodology and it helps solve the problem of training overload. These steps make for logical “break points” that let the attendees stop, put into play what they have learned and then resume for the next installment.
We discovered the best format involves 3 sessions, with limited pre-work and between session assignments. The LinkedIn Rockstars make it really FUN and attendees return for parts 2 and 3 fully energized and ready to learn more.
Session 1 – GET READY: With a broad overview, definitions, profiles, settings, joining LinkedIn Groups. Clients usually engage IA to provide profile template development services and sometimes more. Rock The World books are usually provided by the firm.
Session 2 – GET SET: Once you are ready, LINKEDIN BASICS teaches network building, searching techniques and communications strategies including introductions, messaging, E-Mailing and use of the telephone.
Session 3 – GO: It’s SELLING TIME as corporate sales training moves into hunting new business, farming existing accounts for more business, territory expansion, vertical market targeting, building channel relationships; all this in precisely the mix that best suits you and your team.