The exhaustive LinkedIn material available must be trimmed to the essentials, then laid out logically for it use by sales professionals. Too much information at one time is like asking people to drink from a fire hose or adding water to an already full glass, you can do it, but there are diminishing returns.
The extensive experience of the LinkedIn Rockstars has led to IA’s time-proven 5-Step LinkedIn Business Methodology and it helps solve the problem of training overload. These steps make for logical “break points” that let the attendees stop, put into play what they have learned and then resume for the next installment.
We discovered the best format involves 3 sessions, with limited pre-work and between session assignments. The LinkedIn Rockstars make it really FUN and attendees return for parts 2 and 3 fully energized and ready to learn more.
Session 1 – GET READY: With a broad overview, definitions, profiles, settings, joining LinkedIn Groups. Clients usually engage IA to provide profile template development services and sometimes more. Rock The World books are usually provided by the firm.
Session 2 – GET SET: Once you are ready, LINKEDIN BASICS teaches network building, searching techniques and communications strategies including introductions, messaging, E-Mailing and use of the telephone.
Session 3 – GO: It’s SELLING TIME as corporate sales training moves into hunting new business, farming existing accounts for more business, territory expansion, vertical market targeting, building channel relationships; all this in precisely the mix that best suits you and your team.
