Listen to the June 4, 2012 show!
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We started off the show today by discussing the upcoming summer concert season. A big name this season is definitely Bruce Springsteen. He is going to be playing around the world this year and has a brand new album. Van Halen also has a new song and album that we enjoy. And those who are in the Chicago area remember June 8 The Wall is going to be at Wrigley Field. We are going and cannot wait!
This week we had the chance to chat a bit with Jason Yormark, an incredible social media strategist. He received his start at Microsoft, but was laid off, and realized he needed to invest more in himself. He recreated his life and started with Strategies 360 with great success.
He spoke to us a bit about the office environment he seeks to create. Jason looks to have an environment of accountability, where people know what needs to happen, why, and when. He finds it helpful to have the team feel as though they are a part of the growth, that if they have a persona investment, they are more likely to be accountable. It is also important to have people feel appreciated when they do things well.
As a social media strategist, Jason sometimes runs into problems of clients not passing along content or other information on time. Often when companies get busy, social media is the first thing dropped from their priorities list. He finds that convincing a business to dedicate a month or two to social media, he can develop enough results to persuade them that the investment is worth the effort.
We also go a chance to chat a bit with our friend Steve Groves. Steve wrote a great blog post a little while back about LinkedIn’s acquisition of SlideShare in May 2012. He predicts that the leaders are really interested in extending the value of LinkedIn beyond just connecting with companies and finding work. They want it to become the place where businesses go to connect with other businesses.
We had such excellent conversations this week. Definitely go back and take a listen! Also, don’t forget to check out rocklinkedin.com and take a look at the material we are producing for our Integrated Alliances U!
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