This week we started and ended the show with some awesome tips from your very own LinkedIn Rockstars.
It is the season for some spring cleaning! Lori and I went over all our profiles, I even took screen shots and printed them out to lay them side by side. We were not only looking to make sure language was consistent (we are pretty good about updating throughout the year), but also graphics and appearance.
With graphics you have to watch dimensions, file size, how things line up, special effects, the whole nine yards. When they are done right, though, they can really leave an impression! It is so helpful to work with a graphics designer. We have a great relationship with our designer, Andrew. If you are looking for someone, let us know and we’ll put you in touch!
Along the same lines, we are actually hosting a ‘pimp-out my Facebook timeline’ contest on our Facebook page. Grand prize is a redesigned profile by Andrew, so pop on over and check it out!
We also discussed fake profiles. Lori ran into one in her group the other day, claiming to be Angelina Joli. Now wouldn’t that have been something! Unfortunately, although there are some real famous people on LinkedIn, most of these profiles are fakes. Some basic guidelines for determining fakes:
- They try to get you to click through stuff
- Stock photos
- Many group memberships but almost no information
Today we also had a chance to interview Sean Nicholson of SocMedSean.com and the director of social media at InTouch Solutions.
He is a social media pro. He got his start as a true tech geek, and was setting up internal systems for companies that functioned largely like a private social media network. When the big platforms started emerging, it was just a natural fit for him to migrate in.
As the social media director for InTouch, he deals a lot with advertising for healthcare and pharmaceutical companies, and getting the information out to the patient communities. There are some unique challenges to the field: federal law mandates that if a company says something good about a product, they also have to say all that can go wrong. That is kind of hard to fit into 140 characters. Many times they do advertising to communicate how the company in general can improve lives with the products they sell.
This was such a fun interview. Remember to tune in each week on Monday at 7pm ET for more awesome interviews and tips on LinkedIn!