According to recent statistics, there are 113 million people in Mexico, 40 million who are online, but only 2.3 million on LinkedIn
This show we got to cover a lot of ground. Lori actually just returned from a business trip to Mexico she took to the city of Monterrey. Though she does not speak Spanish, she said she had a fabulous time. She had connected with the company Danilo Black, a powerful marketing agency that has worked in theU.S.andMexico.
We discussed some cultural issues with social media in the area. According to recent statistics, there are 113 million people in Mexico, 40 million who are online, but only 2.3 million on LinkedIn. What is kind of fun, though, is that those companies and individuals who are taking advantage of LinkedIn are going to be seen as the forerunners in the industry in a few years, but they also have the benefit of looking towards other companies for guidance about the ins and outs of the platform.
Lori said that one of big issues with people in Mexico is personal privacy, so she stressed frequently in her talks how to maintain privacy while still participating in social media. It is even common in parts of Mexico for business cards to only have names and numbers, but no job titles! This is more common higher up in businesses.
Today we got to sit down and interview Ferris Stith of PostCardMania. They are such an interesting business because people often say that direct mail is dead, but this company is flourishing. They started out in 1998 out of a garage as a direct mail marketing firm, but now have over 200 employees and have largely become an all in one marketing form.
Ferris told us a bit about what ROI means for her company. She looks to collect the name, email, mailing address and phone number for potential clients from her social media platforms. She gets most of her leads from LinkedIn, a few from Twitter (in the form of bringing traffic to the company sites), a few from Facebook, and a few from the company blog. She enjoys using hootsuite to schedule her tweets and for monitoring the conversation. Interestingly, Ferris picked up pretty quickly that when she scheduled posts on hootsuite for Facebook, she was not getting as many ‘likes’. It has been said that when you use third party platforms, Facebook ranks the posts lower so not as many people see them, they want people to be actively engaged on the site.
After an awesome chat with Ferris, Adam of Social Media U also joined us and gave us some info on the changes Google has recently rolled out. You can breathe a sigh of relief because these are not so much algorithm changes as user changes. Now, when you search for something that has multiple interpretations, you will have a selection on the right that allows you to select the option you intended. It will also show you related searches to your subject. When you select an option on the right, all your results will automatically filter for that query. Google is working on really stringing related bits of information together and making searching more user friendly.
We had two great guests today, go back and take a listen to learn more! Remember to tune in each week on Mondays at 7pm for more awesome LinkedIn tips!