Rock The World Media Group founders, Mike O’Neil and Lori Ruff are two of the Forbes Top 50 Social Media Power Influencers List?
Researched and written by Haydn Shaughnessy, this is a list of social pull documented by the new analytic technology of PeekYou. We’ll be learning more about it this week as we have a chance to interview their CEO for our Radio Show: Rock The World with LinkedIn.
How do you grow your influence?
That’s a question we’ve been answering all week. First, we’re a couple.
We met on LinkedIn and found we had many things in common, socially as well as professionally. At the time, I (Lori) lived in Charlotte, NC, had 185 connections and was working to spread my technology and personal development training business internationally.
Mike was based in Denver, CO, had 14,000 connections and developed the first LinkedIn training back in 2006. He was expanding his business nationally, seeking trainers who wanted to bring the Integrated Alliances methodology to their cities. I found him rather cute and very personable. His passion for classic rock and people merged fluidly into every area of his life.
We had a bit of a rocky start ourselves, but when we became a couple we decided to live our online lives out loud. We don’t work hard to hide anything because being online, people look for authenticity. It’s hard sometimes to decide what you’re comfortable sharing and not so we worked on that early on.
If you decide up front where to draw the line, it’s easier to recognize when you bump up against it.
The bottom line for us, is that it truly is all about relationships. Yes, we have large networks, we’ve worked for years to build a following of people who woul dbe interested in who we are and what we do. And we work to bring value to the people who rely on us to do that. We’ve won hearts and followers because we are authentic. We don’t do everything right, but we do try to right in everything we do.
It’s funny how LinkedIn says they’re not a social platform. But when it comes down to it, in business and in all areas of your life, being “social” or sociable makes you easier to interact with and to do business with. After all, we typically do business with people we know and trust. It would follow then that it’s easier to build a business by building relationships.
Perhaps this quote of the day on PeekYou’s website says it all: “ Reason and judgment are the qualities of a leader. ” — Tacitus. Reason and judgement in our world means that everything we do, we do from the heart guided by our heads. And if you’re looking for a relationship with people who can help you reach your goals, we’re here to help.
Did you miss the article? Read it here.